BUILDING AN ENGAGING ONLINE EXPERIENCE
The Wisconsin Economic Development Corporation helps attract, support and retain businesses in Wisconsin. More recently, the organization expanded its mission to help companies solve their workforce shortages by attracting out-of-state talent to work and live here. In order to reach this expanded audience, Nelson Schmidt built a new website from scratch, creating a highly visual and engaging introduction to Wisconsin.
The overarching objective of the new website was to promote Wisconsin as a premier location for professional and personal fulfillment, driving users from awareness to interest to action.
ENGAGING CONTENT
By creating manageable user flows and frictionless browsing, our content seamlessly covered all the factors people take into consideration when moving to another state while highlighting the hidden gems that make Wisconsin the best destination.
CONVERSION TOOLS
Strategic conversion actions were built into the site to drive users toward a decision. The most important conversions – the Find a Home and Find a Career tools – resulted in a nearly 50% combined conversion rate.
The bottom line is that the impactful work we create for our clients leads to measurable outcomes for their businesses. Want to know how we can help deliver more customers to your business?
RESULTS
There were 156,000 unique visitors in the site’s first two months.
The most important tools – find a home and find a career – realized an astounding 48% combined conversion rate.