BUILDING CONTENT THAT BUILDS BUSINESS
Business leaders often have more questions than answers when considering how to best start, expand or relocate their companies. What many of them didn’t know is that they could find the answers in Wisconsin. So Nelson Schmidt created a multi-segment, full-funnel lead-generation campaign for the Wisconsin Economic Development Corporation that positioned the state as the best place to go for business-building information.
To elevate the conversation from the hospital corridor to the C-suite, messaging has to shift focus from end-user features to solving big-picture challenges.
To make the message meaningful across five different segments, we created a single campaign idea: “Can We?” It was an efficient and effective way to develop content that was easily customized and highly relevant for each audience we targeted.
To make the message meaningful across five different segments, we created a single campaign idea: “Can We?” It was an efficient and effective way to develop content that was easily customized and highly relevant for each audience we targeted.
GROWTH AUDIENCE SEGMENT
OTHER AUDIENCE SEGMENTS
We created five full journeys from top-of-funnel to lead capture, each targeted at a specific business segment. A full retargeting journey featuring another real business was also created for each segment (not shown here).
The bottom line is that the impactful work we create for our clients leads to measurable outcomes for their businesses. Want to know how we can help deliver more customers to your business?
