SHIFTING THE CONVERSATION TO THE C-SUITE
As healthcare organizations have grown from stand-alone hospitals to larger conglomerates, so has the need for enterprise-level IT solutions. McKesson was evolving along with the industry, moving their focus from the hospital corridor to the C-suite. No longer just a vendor of medical imaging technology, Nelson Schmidt helped the company create an intelligent and visually striking campaign to re-introduce itself as an image connectivity and solutions partner.
To elevate the conversation from the hospital corridor to the C-suite, messaging has to shift focus from end-user features to solving big-picture challenges.
Like the human body, McKesson’s enterprise solutions provide the connectivity critical systems need to function. This insight sparked the Together for Better Health campaign.
Like the human body, McKesson’s enterprise solutions provide the connectivity critical systems need to function. This insight sparked the Together for Better Health campaign.
ADVERTISING
Original, commissioned artwork of the hands, the heart, and the brain represented the systems that made up McKesson’s suite of integrated solutions, capturing C-suite attention by transcending the typical literal advertising seen in the category.
TRADESHOW
For the launch of the campaign, we created a visually striking and engaging experience inside and outside of McKesson’s booth at RSNA, which led to significantly more traffic than previous years.
The bottom line is that the impactful work we create for our clients leads to measurable outcomes for their businesses. Want to know how we can help deliver more customers to your business?
RESULTS
Building a presentation area within the booth enabled McKesson to host 345 live demonstrations at RSNA.
Surrounding RSNA with the McKesson brand drove significant booth traffic, leading to 68 qualified C-suite leads.