MAYTAG COMMERCIAL LAUNDRY

The legendary Maytag consumer brand isn’t nearly as influential in the crowded commercial laundry category. So when Maytag Commercial Laundry distributors make sales calls to laundromat owners, they can’t rely on the equity in the brand name alone to close the deal. For laundromats to make a significant investment in new washers and dryers, the owners require proof that Maytag can deliver the business outcomes they need to see a return on that investment.

We created personalized, data-driven tools to deliver the proof distributors needed. The custom-developed Store Proforma and Store Replacement digital calculators enable distributors to input customer-specific data and display individualized business outcomes for a laundromat. The functionality is easy for distributors to use and the resulting ROI data is presented in a way that’s easy for laundromat owners to make the decision to purchase new Maytag equipment.

The heart of these sales enablement tools are their ROI projections, but we also built in functionality to help distributors build an ongoing conversation with their customers right in the calculator. They can set up customer profiles to save calculations for future sales to the same customer, provide shareable PDFs to use in the next sales call and much more. All of these useful features resulted in a 45% above annual goal ROI calculator use among North American and international distributors.