Nelson Schmidt triumphs at BMA Bell Awards

Nelson Schmidt, a leading full-service marketing communications agency, prevailed over the competition in the 2009 Business Marketing Association awards held last night in Milwaukee. The agency took home four Excellence awards, eight Bell trophies – the Best of Division designation – as well as winning Best of Show for the second year in a row.

The agency’s work for new client Automatic Data Processing Inc. Small Business Services made a particularly strong showing. The innovative “Paid by ADP” campaign was rewarded with six Bells for the Single Advertisement, Photography, Collateral, Product Literature, Promotional Material and Total Business-to-Business Campaign categories. Additionally, the “Paid by ADP” campaign was designated Best of Show.

Other Bell winners for the agency included a Public Relations Campaign for Club Car International, In-House Web Site Production for the BMA awards and Self Promotion for the agency’s interactive holiday card.

Nelson Schmidt’s impressive performance at the show was particularly rewarding in light of the fact that, as winner of Best of Show last year, the agency was given the opportunity to develop the theme of this year’s event. The agency created Bell 2.0, designing the awards Web site to facilitate the online submission and judging of all entries for the first time as well as revamping the entire feel of the show by replacing traditional board displays with interactive kiosks. Attendees could review entries via sleek, touch-screen monitors and then cast their own vote for the Peoples Choice winner.

“I am extremely proud of our entire team,” said Dan Nelson, Jr., president of Nelson Schmidt. “Not only were we recognized for producing excellent work for our clients across multiple disciplines, including public relations, interactive and traditional marketing services, but I think it’s safe to say we also created a unique and memorable experience for everyone at the show. As Best of Show winner again, we look forward to helping create another breakthrough event next year.”