Nelson Schmidt Inc. named Top B2B Marketing Agency of the year

Milwaukee, WI – (March 6, 2013) – Nelson Schmidt Inc. was named a 2013 Top Agency of the Year by BtoB Magazine. This marks the seventh consecutive year the magazine has recognized Nelson Schmidt for being among the best marketing firms in the nation in the $10 million and under annual revenue category, and the first time the firm took agency of the year honors.

Recognized in part for the multi-channel campaigns created from its Milwaukee and Madison offices, Nelson Schmidt serves a global client base that includes Alliance Laundry Systems, Honeywell, McKesson, Polaris Industries and the Wisconsin Economic Development Corporation (WEDC).

“We”ve chosen to serve a relatively small number of clients deeply, focusing exclusively on considered purchase markets in which we believe we can beat all others,” Dan Nelson, Jr., president and CEO of Nelson Schmidt told BtoB Magazine in an interview.

The magazine”s criteria for selecting finalists and winners included revenue growth, percentage of total business-to-business volume, innovative work, new client wins and expanded service capabilities. A total of four top honors were awarded, three based on annual revenue criteria (small, midsize and large) and one for practice area (interactive.)

2012 was a record year at the agency for both gross income and profitability. The agency increased its revenue by 17 percent to $9.8 million after winning high-profile accounts with WEDC and Polaris. Approximately 82 percent of Nelson Schmidt”s annual revenue is derived from business-to-business clients.

Tapped by WEDC to brand the state of Wisconsin for business formation, growth and relocation, Nelson Schmidt created the “In Wisconsin” brand and campaign which features such prominent Wisconsin-based businesses as Organic Valley, Rockwell Automation, Schneider National and Trek Bicycle Corp. The agency also provided Polaris, the recognized leader in the powersports industry, with a go-to-market strategy for its commercial vehicle offerings.

“The new client wins, award-winning campaigns and record-setting year would not have been possible without our talented team of nearly 60 communications experts,” Nelson, Jr., added. “Every NS team member had a hand in this great achievement, and I”d like to acknowledge each and every one of them. The professionals in our Milwaukee and Madison offices have been recognized as the very best in the business, and we welcome others interested in joining our growing firm.”