The Drum is Europe’s largest media and marketing website and recognizes the best marketing work globally
MILWAUKEE – November 19, 2020 – Nelson Schmidt Inc., a leading independent full-service marketing agency, was notified of their nominations for InSinkErator and Panduit in October. Today it was announced that NS was highly commended for their work with Panduit by The Drum B2B Awards. The two nominated campaigns include:
Panduit – “EC&M” Campaign – Best Native or Content Sponsored Program
Many electrical engineers, specifiers and contractors are unaware of even some of the simplest solutions that can mitigate serious safety hazards to workers – like cable cleats from Panduit. Simple to install and highly effective, cable cleats keep power cables from whipping about violently and often catastrophically in the event of a short circuit fault.
This is a serious topic with serious implications. To bring instant credibility to our content and reach our audiences in the place they go to for electrical safety information, we partnered with EC&M – a leading electrical systems publication. Through this publisher partnership, we co-authored a custom survey, an industry research report and a content marketing program promoting the research results. To date, the campaign has generated double the amount of global prospect leads than EC&M’s benchmark for similar co-sponsored initiatives.
(Image from Panduit “EC&M” Campaign)
InSinkErator – “Grind for Good” Campaign – Best Limited Budget Campaign
Facing new competition from an industry giant, InSinkErator needed to solidify its brand position to protect its market share and maintain the confidence of its channel partners. We worked with them to create an evolved brand purpose centered around the sustainability of using their garbage disposals. But before communicating this messaging broadly, we first needed to ensure it resonated with customers.
We developed a highly compelling and creative idea – Grind for Good – and used paid social media advertising in a creative way to serve as a brand message test. Launched in four markets that demographically represented the type of nationwide audience InSinkErator targets, the test campaign was a resounding success.
(Click image to view video from InSinkErator “Grind for Good” Campaign)
ABOUT NELSON SCHMIDT INC.
We Deliver Customers.® Nelson Schmidt Inc. is an independent full-service marketing agency with offices in downtown Milwaukee and Madison, Wisconsin. The agency is one of the Top 200 Marketing Agencies of 2020 according to Chief Marketer and serves U.S. and international clients within select considered purchase industries. Nelson Schmidt is a member of MAGNET, the Marketing & Advertising Global Network, ANA and PRSA. For more information visit NelsonSchmidt.com.
