The Indie Awards honors the greatest work of independent agencies around the world.

MILWAUKEE – October 28, 2020 – Nelson Schmidt Inc., a leading independent full-service marketing agency, was notified of their nomination as a finalist for an award by The Indie Awards for their work with Panduit. The nominated campaign is:

Panduit – “Friend or Foe” Campaign – Creative Print & Design

Our research showed that network and electrical infrastructure isn’t the first thing on the minds of C-level executives. But it should be. These infrastructure solutions connect businesses to the latest technologies that enable them to compete and succeed in a constantly evolving global marketplace.

For Panduit to successfully introduce their solutions to business leaders, our strategy was to first let these executives know that an inferior infrastructure can have serious implications. So we creatively exaggerated the problem to get maximum attention for Panduit’s solutions.

This creativity led to compelling content that resulted in leads. In fact, in just six weeks, the campaign exceeded the original lead generation goal by more than 40%.