Milwaukee, WI – (November 18, 2015) – Nelson Schmidt Chief Operating Officer, Cody Pearce, will join Thomas White, co-founder of the C-Suite Network, today in a webinar on the topic of considered purchase marketing.
The event is part of the Executive Briefings webinar series, a monthly 30-minute event featuring executive thought leaders on issues that are important to members of the C-Suite. For the November 2015 installment, White will interview Pearce about an evolved marketing approach that the full-service marketing agency is using to help clients intersect with empowered buyers along an increasingly complex purchase journey.
During the 30-minute webinar, Pearce will define considered purchase marketing and outline what the agency is doing to address complex marketing challenges. He will walk through an example of in-depth customer journey mapping, and share insights that have resulted from the exercise.
Media contact: Allysa Defatte, 414.244.0210 or asteeno@n-s.com
