Milwaukee, WI – (March 17, 2016) – Nelson Schmidt Inc., a leading full-service marketing agency, recently expanded its global roster with the addition of Embraco, the world’s leading manufacturer of hermetic compressors for refrigeration. The Milwaukee-based agency will lead a brand-building effort in North America, including strategic communications and public relations for the Brazilian company.
“To grow our brand in North America, we need a partner who not only understands the market, but also the complex nature of our products and buyer,” said Vivian Hernández Iglesias, North America branding, communication and sustainability leader for Embraco. “In Nelson Schmidt we gain a skilled strategic communications team with a history of success in navigating complex purchase journeys for highly technical products like ours.”
Embraco is a global technology manufacturing leader and innovator in the refrigeration market. The multinational company is based in Brazil with operations in the U.S., Mexico, Italy, Slovakia, China and Russia. With a commitment to sustainability, Embraco manufactures compressors, condensed and sealed units and electronic controls, using environmentally conscious methods.
To learn more about Nelson Schmidt, its work and employment opportunities, please visit NelsonSchmidt.com.
Media contact: Allysa Defatte, 414.244.0210 or asteeno@n-s.com
About Embraco:
Headquartered in Joinville, Santa Catarina, Brazil, Embraco is a multinational manufacturer of hermetic compressors, the main component responsible for producing cold in refrigeration systems. With more than 12,000 employees and an annual production capacity of 39 million units, Embraco has emerged as a leader in highly innovative refrigeration technology. With offices and factories in China, Italy, Slovakia, Mexico, the United States and Russia, Embraco offers energy efficient refrigeration solutions to the global market. To learn more about Embraco, visit www.embraco.com.
