Relyance™, a new olefin-based adhesive platform introduced by Bostik Inc. in 2009, was recognized as an outstanding new product at this year’s IDEA10 International Engineered Fabrics Conference and Exposition held in Miami, Fla., during the last week of April.
The awards, co-sponsored by INDA, Association of the Nonwoven Fabrics Industry and Nonwovens Industry magazine, recognize the best new nonwoven and engineered fabric products introduced during the last three years. Relyance was honored in the raw materials category.
Nelson Schmidt, Bostik’s agency of record, worked closely with the company on the new product launch. The launch campaign included a micro-site, print advertisements, public relations, interactive sales tools and trade show and award support.
“The Bostik brand is renowned as in industry innovator. We are delighted that it is being recognized by INDA for its game-changing new product and honored to have been part of successfully introducing that product to its target markets,” said Dan Nelson Jr., president of Nelson Schmidt.
For more information on Relyance, visit http://relyanceadhesives.com/.
Media contact: Christopher Vitrano, 414.224.0210 or marketing411@n-s.comABOUT NELSON SCHMIDT INC.
We Deliver Customers.® Nelson Schmidt Inc. is an independent full-service marketing agency with offices in downtown Milwaukee and Madison, Wisconsin. The agency is one of the Top 200 Marketing Agencies of 2018 according to Chief Marketer and serves U.S. and international clients within select considered purchase industries. Nelson Schmidt is a member of MAGNET, the Marketing & Advertising Global Network, ANA and PRSA. For more information visit NelsonSchmidt.com.
