Bostik, Inc. names Nelson Schmidt agency of record

Bostik Inc., one of the world’s largest manufacturers of adhesives and sealants, has selected Nelson Schmidt, Inc. as agency of record after a competitive review. Nelson Schmidt will provide branding, advertising, public relations, direct mail, research and tradeshow support for Bostik’s Non-woven, Tape & Label and Construction & Industrial divisions.

“Nelson Schmidt not only had the strongest experience in channel communications and international trade events,” said Courtney Korselt, Bostik’s Communications Manager, “but their team also had the best chemistry with ours, which is a critical consideration in selecting a marketing partner.”

Work is slated to begin immediately in support of a new technology platform and two new product launches. “As our company moves from a customer-centric to a market-centric business model, it is essential that our marketing programs become more strategically, rather than tactically, driven,” continued Korselt. “We believe Nelson Schmidt is the right partner to help us achieve that goal.”

“We are delighted to add a brand of Bostik’s caliber to our client roster,” said Dan Nelson Jr., president of Nelson Schmidt. “We look forward to building on the brand’s well-earned reputation for innovation and thought leadership in the adhesives and sealant industries.”

About Bostik 
Bostik is a global leader in the adhesive and sealants marketplace with solutions for a variety of markets including residential construction, personal care and hygiene, packaging and many others. Bostik is a worldwide company with over 5000 employees, 48 production facilities, and presence in 50 countries across 5 continents. Through commitment and personal attention, superior products and expert knowledge, and process and application support Bostik brings Value Beyond the Adhesive™.