Alliance Laundry Systems LLC, a global leader in commercial laundry products, has selected Milwaukee-based Nelson Schmidt Inc. as its agency of record after an extensive agency review. Nelson Schmidt will provide Alliance with full marketing communications services including brand planning and development, research, advertising, media, public relations, direct marketing, interactive, sales support, events and promotions.
The engagement with Nelson Schmidt represents a new direction for Alliance. The company has historically managed marketing efforts in-house with agencies enlisted on a project-by-project basis. Nelson Schmidt has been engaged as a full partner in bringing world class marketing communications support to the Alliance family of brands, including Speed Queen, Huebsch, UniMac, Cissell and IPSO, and their respective distribution networks.
“Nelson Schmidt won the business based on its deep experience helping global market leaders improve the performance of their marketing communications,” said Rick Pyle, Vice President of Marketing at Alliance. “The agency has tremendous expertise helping companies manage multiple brands and their channel marketing programs are best-in-class.”
“Alliance Laundry Systems conducted a very competitive and thorough agency review,” said Dan Nelson Jr., president of Nelson Schmidt. “We are honored to have prevailed against other leading agencies, and are looking forward to expanding on Alliance’s success promoting their premium brands and the best customer service in the industry.”
About Alliance Laundry Systems LLC
Based in Ripon, Wis., Alliance Laundry Systems LLC is a leading global manufacturer of commercial laundry products and provider of services for laundromats, multi-housing laundries and on-premises laundries. Alliance offers a full line of washers and dryers with load capacities from 12 to 200 pounds for commercial and consumer use. The company”s products are sold under the well-known brand names Speed Queen®, UniMac®, Huebsch®, Cissell® and IPSO®.
ABOUT NELSON SCHMIDT INC.
We Deliver Customers.® Nelson Schmidt Inc. is an independent full-service marketing agency with offices in downtown Milwaukee and Madison, Wisconsin. The agency is one of the Top 200 Marketing Agencies of 2018 according to Chief Marketer and serves U.S. and international clients within select considered purchase industries. Nelson Schmidt is a member of MAGNET, the Marketing & Advertising Global Network, ANA and PRSA. For more information visit NelsonSchmidt.com.
