NEWS
In addition to the latest agency happenings — we’ve put together a collection of our recent marketing insights focused on our considered purchase marketing model, global marketing management, and performance-based accountability. NS is about helping advance our industry, and by sharing our perspective we can contribute to the evolution of contemporary marketing — blending specialized disciplines and expertise that offer new thinking and approaches for our broader community.
If you have any questions, comments, or would like to speak with one of our masters of marketing, please contact:
Allysa Defatte
adefatte@n-s.com
414.224.0210
Marketing technology and the CMO: The answer to ROI?
As the Internet of Things expands, marketers demand greater insights into the return on marketing investment. That’s where technology and the CMO come in, according to VP of Media Scott Penniston.
Could neuromarketing ignite a creative revolution?
Neuromarketing is a relatively new field of marketing research that represents the convergence of psychology, biology and marketing. In this blog post, President & CEO Dan Nelson Jr. explores the concept and what it means for marketers.
Against all odds? Agency collaboration shouldn’t be rare.
Why is agency collaboration so challenging? Chief Operating Officer Cody Pearce shares his experience and advice for marketers seeking more effective collaboration among their agencies.
Risk and reward: A Wall Street approach to marketing.
Where there is little risk, there is little reward. President & CEO Dan Nelson Jr. discusses the concept of venture marketing and pathway to performance-based accountability.
Telling your brand’s sustainability story to inspire your customers
Truth is, your business is not unique. Depending on your industry, there are likely several to hundreds of other organizations like yours selling a similar product. This is not a [...]
4 advantages of combining your PPC and SEO efforts
PPC (pay-per-click) and SEO (search engine optimization) have always been subjects of debate and in previous years have been treated as separate strategies. Today, with the constant change of search [...]
The evolution of personalization
It’s a predictable pattern—the concomitant rise of technology and user expectation. When Zappo’s revolutionized how we find shoes online, buyers expected a similar experience everywhere. When mobile devices delivered the [...]
Nelson Schmidt celebrates 45 years of service
Tuesday, September 27th was Nelson Schmidt's birthday. President and CEO, Dan Nelson, Jr. takes a moment to reflect upon the journey.
Join the world’s indie revolution
Nelson Schmidt was named one of the World's Leading Independent Agencies in 2016 by Campaign magazine and thenetworkone. Read our CEO's response to being the only U.S. agency on the list.
An independent (marketing) lens
What’s on the minds of the World’s Leading Independent Agencies? The 2016 collection of essays has 14 unique perspectives, yet many common themes. CEO Dan Nelson, Jr. offers a point of view through his own independent lens.
Does brand sentiment matter? Ask the British.
Brand sentiment analysis is an evolving practice that is much debated among marketers. Was the Brexit vote a test case for the accuracy, insight and predictive capability of this tool? We decided to take a look, and the results might surprise you.
The curly apostrophe and the donkey
As a creative director should be, our CD, Jason Petersen, is a stickler for details. In his first blog post, Petersen describes one of his major pet peeves when it comes to ad copy. Copywriters and CDs, take note.