NEWS
In addition to the latest agency happenings — we’ve put together a collection of our recent marketing insights focused on our considered purchase marketing model, global marketing management, and performance-based accountability. NS is about helping advance our industry, and by sharing our perspective we can contribute to the evolution of contemporary marketing — blending specialized disciplines and expertise that offer new thinking and approaches for our broader community.
If you have any questions, comments, or would like to speak with one of our masters of marketing, please contact:
Allysa Defatte
adefatte@n-s.com
414.224.0210
Nelson Schmidt Inc. named to Chief Marketer 200 list of best agencies for second consecutive year
MILWAUKEE – Dec. 21, 2018 – Nelson Schmidt Inc. (NS), a full-service, independent marketing communications agency with offices in Milwaukee and Madison, has been named as one of America’s top 200 marketing agencies in the Chief Marketer 200 for the second year in a row. Chief Marketer 200 is the world’s first and only comprehensive list of the best engagement and activation agencies across 11 categories and specialties serving the U.S.
Nelson Schmidt, Inc. Recognized Globally by Two Major Industry Organizations
MILWAUKEE – Oct. 16, 2018 – Nelson Schmidt, Inc., a leading full-service marketing agency, has been recognized globally by two major industry organizations, City Nation Place and The Drum, for its client work with the Wisconsin Economic Development Corporation (WEDC) and Change Healthcare.
Nelson Schmidt Inc. Hires Mike Fredrick as Chief Creative Officer
MILWAUKEE – June 11 2018 - Nelson Schmidt Inc., a leading full-service marketing communications agency, today announced that Mike Fredrick has joined as Chief Creative Officer. Nelson Schmidt also announced [...]
Is your brand a considered purchase?
We’re seeing a shift away from the traditional silos of business and consumer marketing, and we’ve responded with a new approach called considered purchase marketing. Chief Operating Officer Cody Pearce shares more about what this means for brands.
3 advantages when you choose an independent agency
The old saying goes, "good, fast, cheap - pick two." But there are unique benefits for global marketers who choose an independent agency.
Mythbusters: Do marketers want pay-by-results?
For our latest Twitter poll, we asked marketers how they felt about using a performance-based compensation model with their agency partners. We can’t say that we were exactly surprised by [...]
What is the best role for tech in an agency structure?
In a recent conversation with several CEOs in our international network of independent agencies, MAGNET, the topic of technology arose. The question was, what technologies are different agencies utilizing in [...]
Nelson Schmidt Inc. included in inaugural Chief Marketer 200 list of best agencies
Milwaukee, WI – (December 4, 2017) – Nelson Schmidt Inc. (NS), a full-service, independent marketing communications agency with offices in Milwaukee and Madison, has been named as one of America’s top [...]
It’s time for agencies to consider pay-by-results
MediaPost recently published an article on agency compensation that presents the findings of a survey conducted by the Association of National Advertisers (ANA) on how agencies want to be paid [...]
Excerpt: World’s Leading Independent Agencies
Read an excerpt from Dan Nelson, Jr.’s editorial in the April 22 edition of Campaign magazine, as part of the World’s Leading Independent Agencies feature for 2016.
5 important questions to ask about programmatic
Programmatic media budgets are on the rise, with advertisers investing nearly $15 billion in programmatic buys in 2015. Yet many brands have yet to tread into these data-driven waters. These are the five most important questions to ask when getting started with programmatic.
CMO Insights: The evolution to considered purchase marketing
We’re operating in a new marketing paradigm where the conventional lines of B2B and B2C no longer apply. Nelson Schmidt Chief Operating Officer Cody Pearce shares insights from CMOs on the front lines of this evolution.