Brand sentiment analysis is an evolving practice that is much debated among marketers. Was the Brexit vote a test case for the accuracy, insight and predictive capability of this tool? We decided to take a look, and the results might surprise you.
As a creative director should be, our CD, Jason Petersen, is a stickler for details. In his first blog post, Petersen describes one of his major pet peeves when it comes to ad copy. Copywriters and CDs, take note.
Welcome to the workforce, marketing grads! Nelson Schmidt President & CEO Dan Nelson, Jr. shares advice for a long and successful career in marketing communications.
Reflecting on his first trek to the International Festival of Creativity in Cannes, President & CEO Dan Nelson Jr. shares perspectives on the innovative concepts and delivery technologies that dazzled on one of the brightest stages in marketing.
Join Scott, who will guide your journey of online targeting through ad technology. By the end of this presentation, you will learn the future of marketing, how to apply it to your brand and how to use technology to take your marketing results to whole new heights.
MILWAUKEE – (September 27, 2016) Tuesday, September 27, 2016 marks 45 years of business for Nelson Schmidt Inc., a full-service, independent marketing communications agency with offices in Milwaukee and Madison. Founded in 1971 [...]
Living in a global economy means global business opportunities. Is it time to launch your brand in around the world? We have 5 things you should consider before taking off.
Didn't attend the Digital Summit Minneapolis 2016? No worries. Nelson Schmidt Chief Operating Officer, Cody Pearce, has detailed his biggest takeaways from the conference - including one major key that is essential to all of your marketing efforts.
Changing market dynamics, new channels, information and technology requires marketers to redefine how we reach and influence the brand choice of customers. Labeling buyers as either business-to-business or business-to-consumer is no longer a relevant starting point.
