Programmatic media budgets are on the rise, with advertisers investing nearly $15 billion in programmatic buys in 2015. Yet many brands have yet to tread into these data-driven waters. These are the five most important questions to ask when getting started with programmatic.
We’re operating in a new marketing paradigm where the conventional lines of B2B and B2C no longer apply. Nelson Schmidt Chief Operating Officer Cody Pearce shares insights from CMOs on the front lines of this evolution.
As the Internet of Things expands, marketers demand greater insights into the return on marketing investment. That’s where technology and the CMO come in, according to VP of Media Scott Penniston.
Neuromarketing is a relatively new field of marketing research that represents the convergence of psychology, biology and marketing. In this blog post, President & CEO Dan Nelson Jr. explores the concept and what it means for marketers.
Why is agency collaboration so challenging? Chief Operating Officer Cody Pearce shares his experience and advice for marketers seeking more effective collaboration among their agencies.
Where there is little risk, there is little reward. President & CEO Dan Nelson Jr. discusses the concept of venture marketing and pathway to performance-based accountability.
Truth is, your business is not unique. Depending on your industry, there are likely several to hundreds of other organizations like yours selling a similar product. This is not a [...]
PPC (pay-per-click) and SEO (search engine optimization) have always been subjects of debate and in previous years have been treated as separate strategies. Today, with the constant change of search [...]
It’s a predictable pattern—the concomitant rise of technology and user expectation. When Zappo’s revolutionized how we find shoes online, buyers expected a similar experience everywhere. When mobile devices delivered the [...]
Tuesday, September 27th was Nelson Schmidt's birthday. President and CEO, Dan Nelson, Jr. takes a moment to reflect upon the journey.
Nelson Schmidt was named one of the World's Leading Independent Agencies in 2016 by Campaign magazine and thenetworkone. Read our CEO's response to being the only U.S. agency on the list.
What’s on the minds of the World’s Leading Independent Agencies? The 2016 collection of essays has 14 unique perspectives, yet many common themes. CEO Dan Nelson, Jr. offers a point of view through his own independent lens.
