As the globalization of brands becomes business-as-normal, marketers are facing just as many challenges as they are opportunities. Developing a global marketing strategy is difficult enough. Effectively executing against it is often a near-insurmountable challenge. Marketers typically have had two choices for international marketing management: Hire and manage a collection of non-affiliated agencies around the world or work with a large, holding company agency with a global footprint. Both options pose unique challenges. Working with a group of non-affiliated agencies puts an enormous burden on you to manage all the moving parts while trying to keep your brand’s equity intact. Hiring a holding company is often financially impossible for all but the largest brands and doesn’t allow you to choose the agencies that best fit your needs region by region.

As members of MAGNET (Marketing & Advertising Global Network) and thenetworkone, and an affiliate member of The Mission Group, Nelson Schmidt provides marketers with a more impactful and pragmatic approach to global marketing management. Our unique model enables marketers to gain the advantage of regional market insight and localized activation while maintaining visibility and control over international marketing efforts. MAGNET, thenetworkone, and The Mission Group are collectively comprised of a combined 1,600+ independent agencies that freely collaborate across nearly 120 countries, allowing Nelson Schmidt to custom assemble a collection of partners who fit you best and eliminate the administrative burden of managing separate region-specific agencies. It’s an agile, scalable and affordable model that allows marketers to effectively overcome the challenges of brand globalization.

We’ve been members of independent agency networks since the late 1970s, helping marketers who were early adopters to globalization successfully manage international marketing programs in every corner of the planet. That early experience has led to us helping some of the most prominent brands in the world today define and deliver multi-million dollar, multiyear global marketing strategies. Most importantly, our deep expertise in international marketing enables us to serve the role as your global integrator, helping you choose the right regional agency partners and directing the entire effort on your behalf. You get the benefit of global reach with the ease of a single point of contact and control.