Brand sentiment analysis is an evolving practice that is much debated among marketers. Was the Brexit vote a test case for the accuracy, insight and predictive capability of this tool? We decided to take a look, and the results might surprise you.
As a creative director should be, our CD, Jason Petersen, is a stickler for details. In his first blog post, Petersen describes one of his major pet peeves when it comes to ad copy. Copywriters and CDs, take note.
Milwaukee, WI - (April 28, 2017) – After an extensive national agency review, New Berlin based Motivo Inc. has selected full-service marketing communications agency, Nelson Schmidt Inc., as agency of record for [...]
Milwaukee, WI – (January 4, 2017) – Nelson Schmidt Inc., a full-service, independent marketing agency with offices in Milwaukee and Madison, has been named one of Chief Marketer’s 2017 B2B [...]
Join Scott, who will guide your journey of online targeting through ad technology. By the end of this presentation, you will learn the future of marketing, how to apply it to your brand and how to use technology to take your marketing results to whole new heights.
Milwaukee, WI - (November 18, 2016)– Nelson Schmidt Inc., a leading full-service marketing agency, earned recognition in PR WEEK’s Digital PR Awards. Nelson Schmidt received honorable mention in the 2016 PR WEEK [...]
MILWAUKEE – (September 27, 2016) Tuesday, September 27, 2016 marks 45 years of business for Nelson Schmidt Inc., a full-service, independent marketing communications agency with offices in Milwaukee and Madison. Founded in 1971 [...]
Living in a global economy means global business opportunities. Is it time to launch your brand in around the world? We have 5 things you should consider before taking off.
Didn't attend the Digital Summit Minneapolis 2016? No worries. Nelson Schmidt Chief Operating Officer, Cody Pearce, has detailed his biggest takeaways from the conference - including one major key that is essential to all of your marketing efforts.
Milwaukee, WI - (July, 22, 2016) - On Thursday, July, 21, 2016, Nelson Schmidt Inc., a leading full-service marketing agency, was one of three keynote presentations during an Association of National [...]
Milwaukee, WI - (April 25, 2016) – Nelson Schmidt Inc., a full-service marketing agency, is among the World’s Leading Independent Agencies for 2016, which is published by Campaign magazine and thenetworkone. [...]
Milwaukee, WI - (March 17, 2016) – Nelson Schmidt Inc., a leading full-service marketing agency, recently expanded its global roster with the addition of Embraco, the world’s leading manufacturer of hermetic [...]
