3 advantages when you choose an independent agency
The old saying goes, "good, fast, cheap - pick two." But there are unique benefits for global marketers who choose an independent agency.
What is the best role for tech in an agency structure?
In a recent conversation with several CEOs in our international network of independent agencies, MAGNET, the topic of technology arose. The question was, what technologies are different agencies utilizing in [...]
It’s time for agencies to consider pay-by-results
MediaPost recently published an article on agency compensation that presents the findings of a survey conducted by the Association of National Advertisers (ANA) on how agencies want to be paid [...]
Excerpt: World’s Leading Independent Agencies
Read an excerpt from Dan Nelson, Jr.’s editorial in the April 22 edition of Campaign magazine, as part of the World’s Leading Independent Agencies feature for 2016.
Could neuromarketing ignite a creative revolution?
Neuromarketing is a relatively new field of marketing research that represents the convergence of psychology, biology and marketing. In this blog post, President & CEO Dan Nelson Jr. explores the concept and what it means for marketers.
Risk and reward: A Wall Street approach to marketing.
Where there is little risk, there is little reward. President & CEO Dan Nelson Jr. discusses the concept of venture marketing and pathway to performance-based accountability.
Nelson Schmidt celebrates 45 years of service
Tuesday, September 27th was Nelson Schmidt's birthday. President and CEO, Dan Nelson, Jr. takes a moment to reflect upon the journey.
Grads: Don’t close the book on your education
Welcome to the workforce, marketing grads! Nelson Schmidt President & CEO Dan Nelson, Jr. shares advice for a long and successful career in marketing communications.
The independent perspective of a Cannes first-timer.
Reflecting on his first trek to the International Festival of Creativity in Cannes, President & CEO Dan Nelson Jr. shares perspectives on the innovative concepts and delivery technologies that dazzled on one of the brightest stages in marketing.
Attracting the empowered buyer on a considered purchase journey
Changing market dynamics, new channels, information and technology requires marketers to redefine how we reach and influence the brand choice of customers. Labeling buyers as either business-to-business or business-to-consumer is no longer a relevant starting point.