MILWAUKEE (February 21, 2023) – Nelson Schmidt Inc. has been named agency of record by Kent Nutrition Group, a division of Kent Corporation based in Muscatine, Iowa. The decision was made following the agency’s earlier assignment with the organization, leading the brand development and launch of the new Field & Farm product line.
The expanded relationship includes marketing support for all Kent and Blue Seal brands, including their Home Fresh and Sentinel product lines. Agency services will entail the full spectrum of communications support for Kent Nutrition Group’s marketing department, product management and sales teams with the goal of growing demand and delivering customers online and offline. The agency will initially focus on research, strategy, and creative to produce and measure new advertising and marketing, including digital, email, website development and more.
“Nelson Schmidt brings comprehensive strategy and creative marketing approaches to Kent Nutrition Group,” said Charles Kinsolving, Vice President of Product and Marketing for Kent Nutrition Group. “Deepening our relationship after their initial strategic engagement was the right decision to make and I am very enthusiastic about our expanded partnership.”
Kent Nutrition Group was founded in 2010 in a corporate consolidation of two separate regional nutrition companies, Kent (established in 1927) and Blue Seal (established in 1868) under the Kent Corporation. Kent Nutrition Group now has over 2,000 employees and provides feed for nearly every species of animal including horses, cattle, swine, chickens, sheep, goats, dogs, cats, and more with distribution primarily across the east coast and the Midwest regions of the United States. The animal nutrition industry has seen a substantial increase in revenue in recent years. From large commercial operations to hobby farms and backyard enthusiasts, animal nutrition is foremost on the minds of animal owners.
“We are thrilled and deeply appreciative to further partner with Kent Nutrition Group during this exciting time in their company’s history,” said Dan Nelson, Jr., President and CEO of Nelson Schmidt Inc. “The opportunity to apply our Considered Purchase Marketing expertise, creating new approaches and improving business outcomes for their respected brands is an honor, particularly growing up as I did feeding Kent Feeds to the animals on our family’s farm.”
ABOUT KENT NUTRITION GROUP
Kent Nutrition Group delivers the highest quality animal nutrition based on a long-standing tradition of progressive innovation and dedication to livestock, equine and pet owners. The company is a division of Kent Corporation, a family-owned, American company founded in 1927. Kent Nutrition Group was formed to bring out the best in two highly successful regional feed brands—Kent® in the Midwest and Blue Seal® in the East. The Kent and Blue Seal brands are dedicated to providing quality animal nutrition that you can trust – guaranteed.
