Marketing agency’s work will help promote and grow Port Milwaukee’s economic impact from global trade and expanded Great Lakes cruise tourism.
MILWAUKEE (February 28, 2022) – Nelson Schmidt Inc. has been selected after a competitive review as the marketing communications agency of record for Port Milwaukee. Port Milwaukee is southeast Wisconsin’s preeminent distribution connection for access to domestic and global markets. A global trade and multimodal transportation hub, Port Milwaukee offers comprehensive surface transportation alternatives, including sea, rail and interstate.
An important focus for Port Milwaukee in 2022 and beyond is enhancing its commercial growth and economic activity that will support regional customers accessing new international business opportunities. The Port, in partnership with The DeLong Company, Inc., is building a $35 million agricultural maritime export facility that will add a new dimension to Port Milwaukee’s role as a connector to world markets for regional businesses and farmers.
Another focus for Port Milwaukee will be serving the additional cruise ships that will be embarking on Great Lakes cruises from and to Milwaukee, and the significant increase in tourism that will bring to the city. A $7 million expansion is being developed at the South Shore Cruise Dock to accommodate passenger ships from cruise lines including Pearl Seas, Ponant, American Queen Steamboat Company and Viking Cruises.
As the agency of record, Nelson Schmidt will help promote and market Port Milwaukee to increase brand and operational awareness in North America and abroad. The agency will also work in tandem with the Port Milwaukee marketing team to expand its international marketing profile by showcasing its facilities, operations and logistics capabilities, increase awareness and attract new business for its domestic and international trade and cruise ship activities.
“Knowing how essential our ports are to realizing Wisconsin’s economic potential, we are honored to have been selected by Port Milwaukee at this important time in the city’s history as cruise lines expand their Great Lakes itineraries and use Milwaukee as one of their main ports of call,” said Dan Nelson, Jr., President and CEO of Nelson Schmidt. “To help promote the largest commercial and recreational expansion of the port since the 1960’s is an honor and will result in increased economic development for both the city and Southeast Wisconsin.”
“Port Milwaukee is excited to begin this new partnership with Nelson Schmidt, as their economic development expertise and marketing communications capabilities will support our growth in the year ahead,” said Adam Tindall-Schlicht, Director of Port Milwaukee. “Port Milwaukee is looking forward to working with Nelson Schmidt to reach our marketing goals and return value to Milwaukee taxpayers.”
ABOUT NELSON SCHMIDT, INC.
We Deliver Customers.® Nelson Schmidt, Inc. is an independent full-service marketing agency with offices in downtown Milwaukee and Madison, Wisconsin. The agency is one of the Top 200 Marketing Agencies of 2022 according to Chief Marketer and serves U.S. and international clients within select considered purchase industries. Nelson Schmidt is a member of MAGNET, the Marketing & Advertising Global Network, ANA and PRSA. In 2021, Nelson Schmidt, Inc. celebrated its 50th year as an agency. For more information visit NelsonSchmidt.com.
ABOUT PORT MILWAUKEE
Port Milwaukee is an economic entity of City government governed by the seven-member Board of Harbor Commissioners, a panel appointed by the Mayor and confirmed by the Common Council. It administers operations on the 467 acres that make up the Port. It promotes shipping and commerce throughout the region by providing access to domestic and international ships, rail, and over-the-road transportation. For more information, visit www.portmilwaukee.com.
