EFFICIENTLY EXECUTING A GLOBAL PR PLAN
The APAC region is the fastest growing commercial laundry market in the world. To help Maytag Commercial Laundry recruit distributors in this lucrative market, we used an efficient public relations strategy that capitalized on an existing distributor’s showroom grand opening in Jakarta, Indonesia. Inviting prospective distributors to the event was an authentic way to give them an inside, hands-on look at how successful they could be by partnering with Maytag Commercial Laundry.
Our Milwaukee-based public relations team developed the plan, then we partnered with our MAGNET Global agency network to form a local action team in Jakarta to execute event-day activities.
MEDIA RELATIONS
Inviting the international commercial laundry media to the event successfully extended the reach of our message beyond the prospective distributors who were in attendance.
REGION-SPECIFIC CONTENT
We also used the event as a highly efficient way to capture regionally relevant photography and video assets for distributor recruitment sales materials.
The bottom line is that the impactful work we create for our clients leads to measurable outcomes for their businesses. Want to know how we can help deliver more customers to your business?
RESULTS
Nearly 10% of editors contacted ran a story on the event, including two of the most important international commercial laundry media publications.
Seven prospective distributors attended the event, representing all APAC countries that are recruitment priorities for Maytag Commercial Laundry.