Milwaukee, WI – (July, 22, 2016) – On Thursday, July, 21, 2016, Nelson Schmidt Inc., a leading full-service marketing agency, was one of three keynote presentations during an Association of National Advertisers (ANA) / Business Marketing Association (BMA) members-only event hosted by the BMA Milwaukee chapter. With over 60 local marketing industry professionals in attendance, a cross-functional agency team shared how Nelson Schmidt has established a new approach to content marketing that removes the traditional silos of Account Management, Public Relations, Creative, Media and Digital services, and fosters improved planning, collaboration, efficiency and growth.
Nelson Schmidt’s presentation also provided examples of how the agency’s innovative content marketing laboratory is driving outcomes for clients. NS panel was comprised of:
- Marty Ellery, Vice President, Public Relations
- Scott Penniston, Vice President, Media Services
- Carie Breunig, Account Supervisor, Public Relations
- Rob Griffin, Creative Director
“The members of the Nelson Schmidt management team who presented are truly experts at integrating our entire agency’s talents – across all disciplines – and have crafted an innovative approach to developing and managing client content marketing programs,” said Dan Nelson, Jr., president and CEO, Nelson Schmidt Inc.
The general session also included keynote presentations from Travis Colvin, Marketing Supply Chain Leader – Integrated Marketing, Kimberly-Clark and Jim Schwartz, Director, Global Product Marketing, Johnson Controls. The ANA/BMA members-only conference was held at the downtown Milwaukee Athletic Club.
Media contact: Allysa Defatte, 414.244.0210 or asteeno@n-s.com
