San Francisco, CA – (November 3, 2015) – During the C-Suite Conference this week, Nelson Schmidt CEO Dan Nelson Jr. highlighted a new marketing approach called considered purchase marketing while taping a segment of Executive Perspectives for C-Suite TV.
Speaking with celebrity businessman and marketer Jeffrey Hayzlett, Nelson explained that the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing are becoming blurred. In order to be successful, said Nelson, marketers need to adopt new thinking and tools to intersect with their customer’s purchase journey.
Media contact: Allysa Defatte, 414.244.0210 or asteeno@n-s.com
