Milwaukee, WI – (October 27, 2015) – Nelson Schmidt Inc., a leading full-service marketing agency, will present the October Morning Workshop for the Business Marketing Association (BMA) Milwaukee chapter. Vice President of Media Services, Scott Penniston, will lead the discussion focused on digital targeting through technology.
Throughout the workshop, Penniston will share industry research and best practices while navigating the topics of marketing technology and programmatic media. He will address the challenges and pitfalls that marketers face, and leave attendees with a better understanding of the benefits of marketing technology to drive engagement at each stage of the sales funnel.
Penniston brings 25 years of experience in the media and digital marketing space. He has led communication planning, analytics and multi-channel marketing investments for consumer and retail brands that include WD-40, Kawasaki Motors, AAA Auto Club, In-N-Out Burger, Mazda USA, Black & Decker Household Brands, Mitsubishi Motors and Garmin GPS.
Workshop details:
- Time: 7:30 a.m. CT
- Location: 88.9 Radio Milwaukee (220 E. Pittsburgh Ave.)
- Register: www.bma-milwaukee.org
ABOUT NELSON SCHMIDT INC.
We Deliver Customers.® Nelson Schmidt Inc. is an independent full-service marketing agency with offices in downtown Milwaukee and Madison, Wisconsin. The agency is one of the Top 200 Marketing Agencies of 2018 according to Chief Marketer and serves U.S. and international clients within select considered purchase industries. Nelson Schmidt is a member of MAGNET, the Marketing & Advertising Global Network, ANA and PRSA. For more information visit NelsonSchmidt.com.
