Nelson Schmidt executives present branding best practices for University Club entrepreneurs

Milwaukee, WI – (October 20, 2015) – Executives of Nelson Schmidt Inc., a leading full-service marketing agency, will bring their expertise to the University Club of Milwaukee on Wednesday, October 21, in a presentation to the Entrepreneur’s Club.

Chief Marketing Officer Chris Vitrano and Chief Operating Officer Cody Pearce will draw from their combined marketing experience to define what “brand” really means and how it relates to business growth in a global economy. The Entrepreneur’s Club meets monthly to discuss and brainstorm relevant ideas for successful business owners.

Leveraging decades of client- and agency-side experience, Pearce will outline why branding is a critical exercise for business owners, and provide insight into the key considerations to apply and avoid throughout the process. Vitrano will expand on these best practices to share why and how the agency has implemented a comprehensive brand strategy of its own.

Attendees will leave with a better understanding of how to approach brand building, from defining what your brand is, to avoiding common mistakes and applying best practices that have worked for large multinational organizations, as well as small, family-owned businesses (and even one’s own personal brand).