Nelson Schmidt welcomes Scott Penniston as Vice President – Media Services

Milwaukee, WI – (August 25, 2015) – Nelson Schmidt Inc., a leading full-service marketing agency, has announced that Scott Penniston accepted the role of vice president of media services, where he will be responsible for media, analytics, 1:1, marketing automation and research.

“Scott brings a new dimension to the agency,” said Cody Pearce, chief operating officer at Nelson Schmidt. “We’re seeing a shift in the traditional B2B and B2C silos, and Scott’s experience in large consumer agencies along with his background in research, marketing automation and analytics keeps us ahead of this trend to deliver maximum value to our clients.”

Penniston joins Nelson Schmidt after shifts at Martz Parsons, O’Leary and Partners, Doner, Foote Cone & Belding and Grey Advertising. His experience includes communication planning, analytics and multi-channel marketing investments for consumer and retail brands, including WD-40, Kawasaki Motors, AAA Auto Club, In-N-Out Burger, Mazda USA, Black & Decker Household Brands, Mitsubishi Motors and Garmin GPS.

“Moving to Wisconsin and joining Nelson Schmidt were easy decisions to make,” said Penniston. “Wisconsin is a vibrant state to live and work, and the agency’s forward-thinking attitude is a perfect synergy at this stage of my career. I’m inspired to be part of an agency leadership team that puts career development and client value front and center.”

Penniston has his Bachelor of Arts from California Lutheran University, and his MBA from California State University, Long Beach. He resides in the Milwaukee metro area.