Nelson Schmidt Inc. takes home campaign and people’s choice honors at 2012 BMA Bell Awards

Milwaukee, WI – (March 30, 2012) – Nelson Schmidt Inc., a leading full-service marketing communications firm, came home with two new pieces of hardware from the Business Marketing Association-Milwaukee Chapter’s annual BMA Bell Awards held at Potawatomi Bingo Casino.

The Nelson Schmidt team accepted the 2012 Bell Award for business-to-business campaign in excess of $500,000, and also received the People’s Choice Award for being the crowd favorite of nearly 30 categories. The wins were a result of the agency’s rebranding platform for Alliance Laundry Systems’ 100-year-old iconic Speed Queen brand. The market program reinvigorated the commercial laundry equipment brand and positioned it for success as it moved into its second century as a world leader.

“It is great to be recognized for our strategic thinking and approach by such a distinguished panel of judges,” said Jane Kramer, Nelson Schmidt creative director for Alliance Laundry Systems. “The extra bonus is having the local marketing community support our work. The People’s Choice Award is validation that our creative leads the B2B marketing industry.”

It took an extensive research process to identify a new look, feel and message platform to shape the campaign for Speed Queen. The campaign launched June 2011, and was brought to life through a high-impact sales and distributor roll out that was capped off with the same-day delivery of an extensive distributor kit to more than 300 distributors worldwide.

Nelson Schmidt also created a brand video that was translated into 10 languages, and a comprehensive global launch campaign was initiated at the largest industry event, the 2011 Clean Show. Campaign elements included advertising, sales collateral, public relations and an international website to coincide with a 10,000 square foot exhibit space.

“Winning the BMA Bell Award is a testament to our ability to provide multi-national clients with results-driven solutions for their business needs,” said Dan Nelson Jr., Nelson Schmidt president. “It’s a great feeling to provide Alliance, who has been a valued client partner for three years, with best in class work.”

To view creative items from the award-winning campaign, and to see photos of the Nelson Schmidt team at the 2012 BMA Bell Awards, visitNelson Schmidt on Facebook.