FEATURED BLOG POST
Four Key Takeaways from Content Marketing World 2016September 27, 2016 by Marty Ellery
Our Vice President of Public Relations, Marty Ellery, attended Content Marketing World earlier this month. Find out what she learned and the advice that really hit home for her.
Motivo Selects Nelson Schmidt as Agency of RecordApril 28, 2017 by Miranda Allison
Milwaukee – (April 28, 2017) – After an extensive national agency review, New Berlin based Motivo Inc. has selected full-service marketing communications agency, Nelson Schmidt Inc., as agency of record for brand strategy and marketing communications. NS has already started working to help bring Motivo’s new healthcare product to market, including strategic planning, brand platform, creative development and paid media management. ...
What is the Best Role for Tech in an Agency Structure?April 28, 2017 by Daniel H. Nelson Jr.
In a recent conversation with several CEOs in our international network of independent agencies, MAGNET, the topic of technology arose. The question was, what technologies are different agencies utilizing in database and data management, and how are we getting paid for it? While I can’t speak for every agency, I can provide the Nelson Schmidt perspective. Measure outcomes, not just ...
The Evolution of PersonalizationApril 20, 2017 by Clay Konnor
It’s a predictable pattern—the concomitant rise of technology and user expectation. When Zappo’s revolutionized how we find shoes online, buyers expected a similar experience everywhere. When mobile devices delivered the mobile web, buyers demanded mobile experiences that work. Now, just as the technologies that enable enhanced targeting have rapidly evolved, so too have the expectations of buyers. Today’s “empowered buyer” ...
Mythbusters: Do Marketers Want Pay-By-Results?March 31, 2017 by Miranda Allison
For our latest Twitter poll, we asked marketers how they felt about using a performance-based compensation model with their agency partners. We can’t say that we were exactly surprised by the results. Of 405 voters, 65% have never even tried using a performance-based compensation model, and 44% of them won’t even consider it. We asked ourselves, what is it about ...
The 1-2 Punch for Effective Content MarketingFebruary 28, 2017 by Miranda Allison
Just a few years ago, “content marketing” was a catch-all buzz phrase for a variety of ways to reach and engage customers. Today, it is a full-blown discipline and critical business function that transcends silos and requires contribution from nearly every department within an organization. That type of cross-discipline collaboration is not an easy change to drive through an enterprise, ...
Trade Show Savings Guide: Part 2January 31, 2017 by Miranda Allison
Last month, we introduced part one of this series on saving money on trade shows. If you haven’t had a chance to check out the post, read it here. While part one focused on cutting registration expenses, in part two we’ll be discussing how to save money without cutting corners on the actual exhibit. Part 2: The Booth The exhibit ...