Four Key Takeaways from Content Marketing World 2016

September 27, 2016 by Marty Ellery

Our Vice President of Public Relations, Marty Ellery, attended Content Marketing World earlier this month. Find out what she learned and the advice that really hit home for her.

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Blog Post

The Evolution of Personalization

April 20, 2017 by Clay Konnor

It’s a predictable pattern—the concomitant rise of technology and user expectation. When Zappo’s revolutionized how we find shoes online, buyers expected a similar experience everywhere. When mobile devices delivered the mobile web, buyers demanded mobile experiences that work. Now, just as the technologies that enable enhanced targeting have rapidly evolved, so too have the expectations of buyers. Today’s “empowered buyer” ...

Blog Post

Mythbusters: Do Marketers Want Pay-By-Results?

March 31, 2017 by Miranda Allison

For our latest Twitter poll, we asked marketers how they felt about using a performance-based compensation model with their agency partners. We can’t say that we were exactly surprised by the results. Of 405 voters, 65% have never even tried using a performance-based compensation model, and 44% of them won’t even consider it. We asked ourselves, what is it about ...

Blog Post

The 1-2 Punch for Effective Content Marketing

February 28, 2017 by Miranda Allison

Just a few years ago, “content marketing” was a catch-all buzz phrase for a variety of ways to reach and engage customers. Today, it is a full-blown discipline and critical business function that transcends silos and requires contribution from nearly every department within an organization. That type of cross-discipline collaboration is not an easy change to drive through an enterprise, ...

Blog Post

Trade Show Savings Guide: Part 2

January 31, 2017 by Miranda Allison

Last month, we introduced part one of this series on saving money on trade shows. If you haven’t had a chance to check out the post, read it here. While part one focused on cutting registration expenses, in part two we’ll be discussing how to save money without cutting corners on the actual exhibit. Part 2: The Booth The exhibit ...

Blog Post

Is your brand a considered purchase?

January 16, 2017 by Cody Pearce

We’re seeing a shift away from the traditional silos of business and consumer marketing, and we’ve responded with a new approach called considered purchase marketing. Chief Operating Officer Cody Pearce shares more about what this means for brands.