WHAT DOES ACCOUNTABILITY REALLY MEAN?
We believe results-based accountability is the cornerstone to a successful client/agency relationship. That’s why we’re so tenacious in tracking, optimizing, reporting and quantifying our work. To us, accountability equates to tangible and actionable results for your business. It’s about uncovering the data that transforms opinion into fact. Our performance-based approach gives marketers transparency and control, enabling them to validate their decisions and prove the value of marketing by demonstrating real business impact. Simply put, we define success as meeting and exceeding the agreed-upon goals of our annual plans and project objectives. We don’t believe you should pay for marketing – we believe you should invest in it.
To us, pay-for-performance marketing isn’t an industry buzzword. We’re so confident in our proven approach that we actively look for opportunities to share in the risk and reward with our clients.
HOW IS PERFORMANCE MEASURED?
Unlike many agencies, we don’t take a one-size-fits-all approach to performance-based accountability. We custom-build a metrics strategy based on your specific objectives, goals and plan. This not only provides you with more real and transparent data, it also makes everything more actionable, allowing us to more effectively optimize for better performance along the way. We share results in detailed dashboards at regular intervals, illustrating the real-time performance of your marketing across all areas of your plan. It’s an incredibly disciplined, efficient and holistic approach, and a reason why marketers choose to have a full-service, agency-of-record relationship with us. The more elements of the marketing plan that work together in a single performance plan, the more successful the entire initiative can become.
“Nelson Schmidt built a custom metrics dashboard for our business that allows us to track every element of our campaigns and make timely adjustments to ensure our investment is achieving the best performance.”
MARIANE KINGSTON
SENIOR BRAND MANAGER,
COMMERCIAL LAUNDRY WHIRLPOOL CORPORATION
WHAT MAKES NELSON SCHMIDT EXPERTS?
As experts in considered purchase marketing, Nelson Schmidt understands how to best integrate the multiple elements of highly complex buying journeys. We recognize the interdependencies that move buyers through the different stages in their paths to purchase. This expertise allows us to more effectively identify and quantify conversion data throughout the most critical points in the journey, ensuring a prospect takes the actions needed to become a customer. In fact, we’ve proven so adept in our performance-based approach we’ve adopted an agency tagline that reflects the ultimate goal of all marketers: We Deliver Customers®.