Global Marketing Management

The Problem

Global marketers tend to either hire a collection of non-affiliated agencies around the world or work with a large, publicly traded holding company with a global footprint. But both of these options have weaknesses.

Working with a collection of non-affiliated agencies puts a heavy load on the marketer to manage all the different moving parts while trying to keep their brand’s equity intact. And in many cases, all they’re left with is fragmented tactical support with a compromised message.

The challenge presented with the holding company model is that not all marketers have the necessary resources available to realize the full benefits of the relationship. The size, complexity and overhead requirements of these agency conglomerates make them an unrealistic proposition for many global businesses.

The Solution

Nelson Schmidt offers clients a proven global marketing management solution through the only independent network currently serving multiple global accounts. As a member of MAGNET, the Marketing & Advertising Global Network, we’re providing companies with a more pragmatic way to reach the world. Our unique model allows marketers to gain the advantage of regional market insight and localized activation while maintaining visibility and control over international marketing efforts. We put power in our clients’ hands, guiding them to global success at a pace, scale and price that fits who they are and what they want to accomplish.

Working with a MAGNET agency provides you with a long list of advantages, including:

  • Speed
  • Flexibility
  • Control
  • Transparency
  • Cost-effectiveness
  • Scalability
  • Incremental investment

The Difference

So what does all this mean? It means choice. Nelson Schmidt and our fellow MAGNET partner agencies are independently owned and operated, but have chosen to come together to service global accounts.

It means worldwide communication on your terms. Unlike other global management models, this organization of leading independent agencies from around the world provides our multinational clients with global reach while maintaining a single point of contact and control.

It means change. Our global marketing management model, delivered in true partnership with our fellow MAGNET agencies, is altering the way leaders of centralized marketing organizations think about their global responsibilities — and their agency options.

Read more perspectives on global marketing management.