Does Brand Sentiment Matter? Ask the British.

According to market-research company Millward Brown, “brand” accounts for more than 30% of the stock market value of companies in the S&P 500. With the index valued at just under $19 trillion, that equals roughly $5.7 trillion in brand value attributed to just these 500 companies.

This clearly makes the case for maintaining a strong and healthy brand, but how do you know where your brand stands in the mind of the consumer?

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