About the Author

Scott Penniston

Online Targeting Through Ad Tech

Join Scott, who will guide your journey of online targeting through ad technology. By the end of this presentation, you will learn the future of marketing, how to apply it to your brand and how to use technology to take your marketing results to whole new heights.

Three golden rules of effective landing pages.

Landing pages are an effective way for marketers of all breeds to convert leads. Scott Penniston — Nelson Schmidt VP of Media — shares his tips on how to build a landing page that nails it.