Join Scott, who will guide your journey of online targeting through ad technology. By the end of this presentation, you will learn the future of marketing, how to apply it to your brand and how to use technology to take your marketing results to whole new heights.
As the Internet of Things expands, marketers demand greater insights into the return on marketing investment. That’s where technology and the CMO come in, according to VP of Media Scott Penniston.
Landing pages are an effective way for marketers of all breeds to convert leads. Scott Penniston — Nelson Schmidt VP of Media — shares his tips on how to build a landing page that nails it.
What’s behind all these media agency reviews? Scott Penniston, Nelson Schmidt VP of media services and 25-year veteran of the industry, suggests that bigger is no longer better and marketers should carefully evaluate adoption of media technologies in the modern media landscape.