About the Author

Miranda Allison

The 1-2 Punch for Effective Content Marketing

Just a few years ago, “content marketing” was a catch-all buzz phrase for a variety of ways to reach and engage customers. Today, it is a full-blown discipline and critical business function that transcends silos and requires contribution from nearly every department within an organization. That type of cross-discipline collaboration is not an easy change to drive through an enterprise, …

Trade Show Savings Guide: Part 2

Last month, we introduced part one of this series on saving money on trade shows. If you haven’t had a chance to check out the post, read it here. While part one focused on cutting registration expenses, in part two we’ll be discussing how to save money without cutting corners on the actual exhibit. Part 2: The Booth The exhibit …

Nelson Schmidt Inc. Named 2017 B2B “Top Shop” by Chief Marketer

Milwaukee, WI – (January 4, 2017) – Nelson Schmidt Inc., a full-service, independent marketing agency with offices in Milwaukee and Madison, has been named one of Chief Marketer’s 2017 B2B Top Shops, a listing of the top B2B marketing agencies in the United States. The agencies in B2B Top Shops are chosen by the editors of Chief Marketer, a leading …

Trade Show Savings Guide: Part 1

As we’ve previously touched on, trade show participation is a necessary effort that will greatly contribute to your public relations and sales marketing efforts. Did you know that 88% of attendees have not been visible to your company before the show and 72% of attendees’ buying decisions are influenced by your participation? * It’s obvious that partaking in trade shows is greatly …

Nelson Schmidt Inc. Recognized in National Public Relations Awards

MILWAUKEE – (November 18, 2016) – Nelson Schmidt Inc., a leading full-service marketing agency, earned recognition in PR WEEK’s Digital PR Awards. Nelson Schmidt received honorable mention in the 2016 PR WEEK Digital PR awards competition for work with the Wisconsin Economic Development Corporation (WEDC). The categories of honor include blog and email newsletters. “It is an honor to be recognized for the work …