About the Author

Daniel H. Nelson Jr.

Chief Creative Officer, President & CEO. Ring Leader. Lover of life.

Attracting The Empowered Buyer on a Considered Purchase Journey

Changing market dynamics, new channels, information and technology requires marketers to redefine how we reach and influence the brand choice of customers. Labeling buyers as either business-to-business or business-to-consumer is no longer a relevant starting point.

Could neuromarketing ignite a creative revolution?

Neuromarketing is a relatively new field of marketing research that represents the convergence of psychology, biology and marketing. In this blog post, President & CEO Dan Nelson Jr. explores the concept and what it means for marketers.