Scott Penniston

VP MEDIA SERVICES. SUPER STRATEGIST. BADGERS MAN.

Scott has many passions, but two soar high above the rest: discovering targeted media solutions and collegiate football. Let’s start with the former. Scott has more than 25 years of omni-channel media experience with major agencies and clients across the U.S. He specializes in developing strategic communications campaigns that deliver proven results. Scott’s media planning and buying expertise spans broad ranges of advertising communications across brand, retail, lead generation, direct response and e-commerce categories. He also has in-depth experience in the application of key research insights through primary and secondary research.

Scott’s passion for athletics runs deep. So much so that when his son was recruited to play football at the University of Wisconsin, he didn’t hesitate to relocate from Los Angeles to Milwaukee to root him on. Scott’s also a big fan of fitness, fishing, the Harvard Business Review and, of course, watching Badgers football.

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