Daniel H. Nelson Sr.


Senior, as he’s called around campus, is the former owner of Nelson Schmidt and current owner of legendary status in the world of advertising. At the height of his long and distinguished career in marketing, Senior purchased Nelson Schmidt (formerly the Ken Schmidt Company) in 1988. Throughout the next quarter century, he built the agency into a premier B2B powerhouse. After selling NS to his son in 2012, Senior continues to collaborate with the management team as chairman, helping develop and nurture growth opportunities for both agency and clients.

And if you ever want to hear his gripping tales of advertising’s good ol’ days, the key to Senior’s story vault can be found inside a bottle of fine red wine. As a connoisseur, he’ll probably be able to tell you a few stories about the vino as well.