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We’re seeing a shift away from the traditional silos of business and consumer marketing, and we’ve responded with a new approach called considered purchase marketing. Chief Operating Officer Cody Pearce shares more about what this means for brands.
3 Advantages When You Choose an Independent AgencyJanuary 8, 2017 by Daniel H. Nelson Jr.
The old saying goes, "good, fast, cheap - pick two." But there are unique benefits for global marketers who choose an independent agency.
As we’ve previously touched on, trade show participation is a necessary effort that will greatly contribute to your public relations and sales marketing efforts. Did you know that 88% of attendees have not been visible to your company before the show and 72% of attendees’ buying decisions are influenced by your participation? * It’s obvious that partaking in trade shows is greatly ...
Why Public Relations and Trade Shows Go Hand-In-HandOctober 26, 2016 by Carie Breunig
Every PR pro knows the value of media placements for their client's brand. While social media, phone calls and sample mailers are all effective, trade show participation allows one thing that none of the others do - a face-to-face connection. Read on for why this is important and tips for trade show success.